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Have you ever thought about just how much stuff is on display in an Apple store? Those Macbook, iPhones, and iPods are probably worth hundred of thousands of dollars. Apple products aren’t cheap, after all.

Maybe that’s why these crooks targeted an Apple store in Marlton, New Jersey for a seemingly well-plan heist. The result was that five men were able to nab 23 Macbook Pros, 14 iPhones, and 9 iPod Touches. The kicker? The thieves were able to steal all of this stuff in exactly 31 seconds.

Video() obtained by WPVI-TV highlights the tremendous efficiency of the operation. They quickly broke the glass and grabbed a range of Apple gadgets in speedy fashion, all while threatening a security guard with a possible firearm. Their faces were also covered to elude identification by the security tape. These are not your ordinary crooks.

We’ve included the shocking video below. Let us know your thoughts about this crime in the comments: